What is an Elevator Speech and Why Should Everyone Have It?

The term elevator speech obtained its name from an actual elevator. Its the words that you can use to describe yourself to someone who is higher than you in the professional ladder when you meet them in the elevator. The brief speech should be powerful enough to make the recipient ask for your contacts and…

Read More

5 Simple and Best SEO Tools To Help In SEO Campaign 2016

Run a Google search and you will get several posts listing hundreds of different SEO tools, from link analysis to keyword search tools. While the lists are comprehensive, they may be overwhelming too and leave you wondering where to begin. The following are some of the best tools used by experts all over the world…

Read More

Find Your Perfect Freelance Content Writer with These Easy Tips

Content is nearly everything in our world. The internet thrives on well-written, thoughtful content that is all about helping people or amusing them or informing them. Many business owners are aware that the best way to reach out to their customers is with a great website. One of the best ways to help retain customers…

Read More

What is Brand Awareness and Why is It So Important

Brand awareness is a common phrase used in the business circles and business news. But what exactly does it mean. Well, brand awareness is simply a measure of consumer consciousness about a company. A company is said to have brand awareness if potential consumers can correctly match a brand image with the products that it…

Read More

Most Important History on Google Algorithm Updates

In previous years, ranking higher in search engines was an easy task. Precisely, it only required keyword stuffing and multiple back links. Recently, numerous changes have been experienced. Google keeps on updating their search algorithm to keep up with spammers and keep unnatural links at bay. To help you understand better here is an outline…

Read More

How You Can Use Storytelling to Help Your Website to Sell

Using storytelling in order to boost your business sales is a great way to personalize your company and make it relatable to your customers. The internet has transformed the world and it has forever changed the way the companies do business. But while the internet has greatly increased the earning potential for most businesses it…

Read More

The Key Reasons Why Branding Is Important for the Growth of Your Organization

It is a fact that branding is the key factor to the success of your business. Some organizations tend to overlook the need for branding while what they do not know is that the success of their agencies is dependent on this task. Some are not quite sure of what colors to choose that will…

Read More

Top Mistakes That Guest Bloggers Make and How They Can Be Avoided

Writing for famous blogs can be an advantage to you. This is because it means that in exchange for your work, you will be given a backlink to your site for free. By this, you can generate more traffic to your website. Optimizing your guest post is, however, important in ensuring that you get more…

Read More

Historic Northampton Massachusetts

Northampton is a city in the Pioneer Valley of Massachusetts with a picturesque and lively downtown, including countless art galleries, restaurants and also unusual shops sprayed among coffee bar and carrying out arts venues. It is home to prominent Smith University and the Clarke College for the Deaf. Northampton lies just 15 miles north of…

Read More