Long-tail keywords are important words and phrases that are usually more specific and longer than regular keywords. Long-tail keywords have more conversion value due to their precise nature. They, however, get a lot fewer searches than head keywords. Use of long-tail keywords is vital to search engine optimization (SEO).
One advantage of using long-tail keyword is that they attract traffic with a more specific focus. Use of shorter keywords may be useful, but it will attract a very broad audience which may not necessarily want to buy a product from your site. A person who reaches your site via a long-tailed keyword search is more likely to be buy something from you since you fit his/her specifications. Such a person may also turn out to be a repeat customer and more interested in your information. This means a higher conversion rate from visitor to customer.
Long-tail keywords have a higher click through rate (CTR) than generic keywords. This is because long-tail keywords tend to be more specific in nature. Therefore, a marketer can create and present an advertisement that is more focused and relevant. A searcher with more attention to the detailed specifications of the item he/she wants is more likely to click such an advertisement.
Few people search using long-tail keywords. For this reason, a site that makes use of long tail keywords is assured of less competition in the market. This means that it is a lot easier to rank higher in search engine results when you use long-tail keywords.
Long-tail keywords are also cheaper. Because of the low amount of competition when it comes to bidding for long-tail keywords, the cost per click (CPC) is assuredly lower. If a search marketer can find a reliable source that can always come up with new long-tail keywords for the appropriate target market, there is an amount to be saved from every click.