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Is Your SEO Agency Taking Short-Cuts? 4 Reasons Why You Need To Fire Them
Hiring a reputable SEO agency marks an important step in the growth process of any company that wants to stamp its online authority. Typically, 54% of web visitors discover new websites through organic search as compared to 32% who do so on social media. Moreover, visitors from organic search are 2 times more likely to be extremely engaged and visit more than 5 pages, as compared to those who come through other channels. Use yourself as an example. You’re on this page specifically because you searched SEO Los Angeles looking for SEO services and found our website. Before any contact is established, just the fact that we were there clearly demonstrates that we not only provide the service you need, but also that we’re able to deliver the results you’re looking for. There is no doubt SEO reigns supreme as it yields better CTR and conversion rates alongside a lower bounce-back rate.
However, not all Los Angeles SEO companies are capable of tapping into the benefits of organic search. Some use cheap and illegitimate means which work only for a short-time only for Google to ban the website. No one wants this to happen and that is why it is important to work with a credible company always. Here are several reasons why you should no longer take shortcuts when it comes to SEO.
1.SEO Is An Investment Not a Cost
SEO is an investment with a high return. It yields better conversion rates and significant sales over time. Listing your rank to the top 5 spots on the first page of Google search results (through legitimate means) can provide returns in a similar way an investment in real estate does – It may seem like a slow method at first but it can be truly stupendous when done right.
2.You Don’t Want Spammy Backlinks To Ruin Your Business
Your site’s backlinks are the substance of its health and authority. By hiring the wrong internet marketing company, you risk bringing a rash of bad links which are the precursors of a manual penalty by Google’s algorithm. The most common source of bad links is misguided link building. And most common culprits of such link building practices are illegitimate SEO companies. So choose a company that does not engage in blackhat SEO tactics always.
3.You Don’t Want To Lose Track Of Algorithm Changes
A credible SEO company is one that knows (and can explain) about algo changes. The reason why many SEO companies have closed shop in the last five years is because they failed to adapt to changing algorithm. A few years ago, zealous keyword stuffing and indiscriminate directory listings actually worked. But things have since changed.
In fact, Google tends to make changes to their core search algorithms at least once a day (according to Matt Cutts). This is precisely why you need to hire a legitimate company – one that is capable of keeping track and explaining those changes and utilizing ingenious methods to keep you ahead of the pack.
4.It Goes To The Core of Your Business
Good SEO requires more than just coding skills and a search friendly CMS. It’s no longer something a tech-savvy friend or well-meaning cousin can fix up for you in one sitting. Professional SEO is serious business and without a specialist at handling it, your business could die.
This is a job that requires a great deal of competency as it involves marketing and communication, an understanding of economics and business, ability to think outside the box and strategic thought. Not everyone can do this – and finding the right SEO company is of great important always.
SEO is at the heart of every business. If done right, it can lead to exponential growth in every aspect of the business. However, if handled by a shady SEO agency it can lead to a permanent ban by Google followed by a dip in profits.