Why Woodworking Companies Can Benefit From Ranking Highly on Google
Google ranking has become one of the most effective marketing tools and it is easy to see why – consumers have become online savvy and they are now shopping online. It is not enough to have a website; as the owner of a woodworking business, whether it is in a large city or a small town, you have to make sure that it appears right at the top of search results. Research has shown that websites that appear here grab almost 37% of all traffic that is missed by others that are further down. There are several reasons why woodworking companies can benefit from ranking highly on Google.
- You expand business opportunities
Every business wants to grow and expand and the only way to do this is to get more and more customers through the door. One way to do that is to achieve high Google rankings. If you can manage to get your website ranked on the first page of search results you will see more inbound traffic to your site. This is because users hardly every look for links beyond this page. In fact, if they don’t find what they are looking for they tend to type different search terms rather than go to subsequent pages of search results.
- Top position authenticates your business
Most users will click only on a link on the first page of search results because they think the company is more authentic (compared to say, one on the 2nd or 3rd page). They assume that they know what they are doing, that they are leaders in their particular industry. If you can get your website to the top page of search results you will be able to buy a lot more users’ trust and each time they have a woodworking project that requires your particular expertise they will turn to you and not the competition.
- Google ranking is equivalent to good branding
Google is the top search engine in the world. If it ranks your website at the top of search results based on things like page rank, back links, relevant information, properly placed keywords and so on it is an indication to users that not only has this trusted company vetted your website, they have found it worthy of good ranking. This will only help push your brand and make it more visible.
- Ranking on Google has one of the highest returns on investment
You want to get the most out of every marketing dollar you invest, and there is no better way to do that than through SEO. Some woodworking companies are reluctant to have an SEO budget because they are not sure that the results will be realized soon enough. While it is true that to get a high Google ranking takes some time it is important to consider 2 things. The first is that it is cheaper than many other forms of marketing. Compare it, for example, to putting a prime time ad on TV – it will be fleeting and viewers will most likely forget it as soon as they see it. If, however, you do good SEO and get highly ranked, users will consistently see your website at the top of search results and they will buy your woodworking services. The 2nd thing to consider is that you will benefit from good rankings for years to come. So long as your SEO provider is keen on keeping your website at the top you will always have good leads coming in.
- You understand user needs better
The nature of SEO is that it forces you to do some things that you may otherwise not. You are, for instance, required to do analytics which gives you a fair picture of the people who are interacting with your website. With this information you can customize it so that when users visit they can get what they are looking for, which in turn encourages them to buy your services.
- You offer a better website experience
One of the most basic requirements of SEO is website optimization. By placing well written content on a website that has proper fonts, colors and so on you make your website better, which encourages users to stay longer. Research shows that the longer a user stays the longer he is likely to buy or at the very least leave you their email address.
If your woodworking business is not already ranking highly on Google it is high time that you started working towards this singular goal; it has the ability to transform your bottom line.