YouTube would be number two after Google if it was a search engine. Over 4 billion videos are watched every day with more than 800 million people visiting the site every month. That is a huge presence to say the least. When it comes to SEO marketing, it is plain and simple: an audiovisual presence online is more vivid and stronger than a visual presence alone. However, there are more than 100 hours worth of video uploaded to YouTube every minute. How to ensure video optimization for SEO results within such competition requires quite a bit of strategizing. By taking into consideration how YouTube ranks its videos, you can have a leg up on the competition
First and foremost, the video title should be relevant to the video content. The title should also contain target keywords that will connect the title to the video content. This ensures that the video will surely appear among such results. The more detailed the title the higher it will rank among the results. To keep the title engaging, keywords can be constantly updated for more video optimization.
Secondly, the video description should be detailed and informative. Use as much of the space afforded as necessary. Use long-tailed keywords and tag other useful names that are relevant to the content in the video. A lengthy description is better since the more YouTube knows about the video the higher it will be ranked.
Creation of your own channel on YouTube could also help in video optimization for promotion of your business. A YouTube channel is very interactive and can be customized to suit the creators needs. Therefore, you can utilize whatever strategy that makes your channel more appealing and popular. Viewer subscriptions to your channel ensue new videos are instantly seen
Linking your videos to other social network sites like Facebook, Twitter, Instagram and LinkedIn ensures that not only YouTube visitors get to see your videos. The increase in scale is vital when it comes to SEO marketing.