With the current state of the labor market, being your own boss sounds like a great idea. Since there opportunities to get jobs are far in between, going into search engine optimization (SEO) is not such a bad idea.
To start with the skill-set needed to work in SEO is not very difficult to learn if one dedicates himself/herself to it. The skills learned are wide, varied and will probably be used in each and every day of your life. These skills that are learned when practicing SEO helps one learn not only about online marketing but the digital world as a whole, where we are all involved.
Change is ubiquitous when it comes to SEO. The industry and hence your work is always evolving. This means that rarely will you ever find yourself bored. You have to constantly keep learning to ensure you remain relevant. This seems a better option to many than the repetitive nine to five jobs most people are accustomed to.
One of the most exciting reasons to go into SEO is that your job is not location dependent. This means that you can fulfil your lifelong dreams of travel while working and earning an income at the same time. Being able to work for anyone allows you more freedom in life whether in terms of spouse, spirituality, comfort, exploration or any other reason whatsoever.
Online marketing is the future. Only having a physical presence is quickly becoming outdated in the modern world. Almost every company, from the local business to the multinational organization has an online presence. Working in this industry means that one is able to acquire a skillset that is not likely to be outdated soon.
Whether working for yourself as a freelancer or as an employee of a marketing company, you are assured that the work will be both dynamic and creative. SEO is one of the few fields where your creative and analytical capacities are tested in almost equal measure.